Chris Houchens delivers an entertaining information-packed presentation that is results-oriented and focused. Whether he's speaking to an audience of thousands at a major conference, teaching marketing techniques to a seminar group, or discussing marketing strategy with a few executives in a board room, Chris makes a connection to people through his honest and straightforward style. He has the ability to address complex and challenging subjects in a simple and common sense manner. He will provide marketing inspiration for your group.
Listed below are very brief overviews of some of Chris’ most requested presentations. However, remember that each speech is customized to the needs of your organization. Most of these presentations can be presented either as a marketing keynote (big picture) or as a marketing seminar (how-to).
Big Picture Marketing
Chris' signature keynote presentation is designed to make participants step
back and take a broad look at how their marketing actually works in the real
world. It takes attendees through 3 points to consider when marketing an
organization and how those points affect product/service marketing,
traditional advertising, PR, branding, and several other marketing topics.
The key takeaway from this session is how to use all these items
harmoniously to create a winning marketing mix.
Social Media : Marketing as Conversation
This is a discussion of how the new social model of the internet dubbed Web
2.0 can be used by an organization in corporate marketing efforts. The
presentation will address the past, present and future trend of blogging as
a marketing tool and will highlight several real world business blog
successes and failures. Participants will learn the challenges and
opportunities of using social media such as Facebook, MySpace, and YouTube
to promote their business. An online conversation is happening right now
about your business. Are you participating in it?
On Target and Online : What you should be doing NOW with your Web
Marketing
The constant evolution of online technology means that your internet
marketing needs to keep up with the changes. Just having a website is no
longer sufficient in competing for customers online (and offline). This
session will focus on what an internet marketing strategy needs to look like
right now and what it will need to do in the future.
--What does a website need to look like and do?
--Email marketing
--SEO (Search Engine Optimization)
--Blogs and social media
--Multimedia (online video, podcasts, etc)
--Online Advertising (banners, search advertising, etc)
Attendees will be presented with an online marketing checklist for self
evaluation of online marketing strength.
Selling Good Works : Fundamentals of Marketing a
Non-Profit Organization
Non-profit organizations are focused on helping the communities they serve.
However, to effectively serve the community, there is a need to find donors,
raise awareness, and find users for the organization's mission. The
challenge for most non-profits is trying to achieve multiple goals with
these multiple audiences. In addition, the marketing message must stand out
using limited resources in a cluttered and noisy marketplace. This session
addresses the unique marketing opportunities and challenges faced by
charities, public service agencies, and other types of non-profit
organizations including:
--Important similarities and differences between non-profit and for-profit
marketing
--How non-profits should develop a marketing plan
--Getting the message out to those who need it
--Effective ways to use a small marketing budget
--Using the web and social media to communicate
--Tracking and evaluation of non-profit marketing efforts
Selling the Image : Developing a Winning Brand
Strategy
Unfortunately, the concept of "branding" has been diluted into meaningless
business jargon. However, your brand is your organization's most important
asset. Every business that has customers has a brand, but not all brands are
managed. A correctly developed and managed brand strategy yields long term
marketing ROI. This session focuses on the importance of developing and
maintaining a brand for marketing supremacy.
--What a brand is and what it is not
--Measuring the equity of your current brand
--Evolution of Mega Microbrands
--Developing a long term Brand Strategy
--Real world branding hits and misses
Great Customer Service
This session is designed to be presented to all employees that interact with
customers. Employees will be taught the key elements of customer service,
simple actions that can vastly improve customer service, and how they as
employees are an important part of your marketing strategy. This session is
quick paced and entertaining so that employees will absorb the content and
be able to implement it immediately.
Customer Service starts at the top
In order to make customer service a top priority on the front lines with
customers, it has to be a top priority for management. Employees can only
provide the level of customer service that they've been enabled to do by
their superiors. The success of all your marketing efforts hangs in the
moments of interaction between your business and the customer. Tactics for
managing that relationship and enhancing it for your benefit are discussed.
This keynote is designed to help management see the effect that company
policies and their individual actions and decisions will have on employees'
ability to serve customers. Attendees will learn the value of support and
leadership from management on customer satisfaction, employee retention, and
overall ROI.
Developing a Marketing Plan
Despite the fact that a well-conceived marketing plan can save budget while
broadening reach, many organizations do not have one in place. During this
hands-on session, both start-ups and established organizations will take
away a step-by-step process for creating an effective, long-term strategic
marketing plan. Attendees will be able to convey the importance of marketing
in the business world and understand how to use the fundamentals of
marketing applications like PR, advertising, direct mail, internet, etc in
creating their own marketing plan. There will be discussion of short-term
and long-term marketing strategy and business development. In addition,
members will be led in an interactive demonstration of how to begin
generating their marketing plan during the session. All participants will
receive a marketing plan outline to take home as a template for their own
plan.
Shoestring Marketing
This workshop provides inspiration and methods of low-budget "guerilla"
marketing. Participants will learn how to get the most "bang for their buck"
and also how to make the most of their marketing investments. We’ll discuss
the best (and cheapest) ways to buy media. We’ll also discuss many free
methods of promotion. The key takeaway will be not to solely focus on cost
but on overall return on investment.
Advertising Agency 101
This workshop is a good overall primer for advertising and media placement.
Learn how to decipher all the numbers that media salespeople throw at you
and get the best deals for your media dollar. What are the best times and
locations for your media buy? How should you advertise online?
Participants will learn the basics of layout and design, how to work with a
graphic designer, the elements of a good print ad, and how to write
effective copy. Learn how to make a radio commercial that sells and the
essential elements of TV advertising.
Healthcare Marketing 101
Today’s medical practitioners have tapped only a small portion of the
potential of healthcare marketing. This session will teach the most
effective marketing tactics to use in the healthcare industry. Participants
will learn the effective use of print, broadcast, and other forms of
advertising in the healthcare field. Internal and external marketing issues
such as effective printed materials, direct mail/database marketing, and
web/internet marketing will also be discussed. Legal issues (FDA, HIPAA,
etc) will be touched on as well.
Healthcare Marketing Trends
This keynote session looks at the current and potential future landscape of
healthcare marketing. Several key marketing trends will be discussed as they
deal with technology, HIPAA, retail sales, direct marketing, branding, and
ethnic/niche marketing among others. In addition, a portion of the session
will teach participants how to spot trends and shifts in the healthcare
industry to keep their business ahead of the curve.
Marketer’s Guide to HIPPA
Healthcare organizations must conduct their marketing efforts while staying
HIPPA compliant. But what are the HIPPA guidelines when it comes to
marketing? This session teaches attendees what marketing activities can and
cannot be done with regards to HIPPA. Learn how to properly gather and use
patient data without running afoul of the privacy rule. And find ways to
work around HIPPA to achieve healthcare marketing goals.
The marketing topic I need is not listed here
At no extra charge, a custom presentation can be created just for your
organization.
Chris Houchens delivers an experience that the attendees at your event can implement when they get back to the office. Chris’ presentations are entertaining and informative. His marketing knowledge is delivered in a sensible down-to-earth style that is well-received by your audience. It's a message that's straight to the point, clearly presented, and full of takeaways. Each presentation, which is customized for your audience, is infused with energy, humor, and real world examples.
Multiple Program Discount